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Craig Figgins, owner of Superior Business Systems, was recently named a diamond sponsor, a title earned by sponsors who donate over $10,000, for the Praise in the Pines music event slated to take place in the Northland Pines High School Fieldhouse on Saturday, July 19.

When asked why Superior Business Systems chose to support Praise in the Pines again this year, Figgins shared, “I saw the results from last year and the incredible impact on the community. I felt the presence of God in the place.”

According to a press release from Praise in the Pines, “His words capture the profound effect this event has on fostering unity and hope, inspiring his continued dedication to the cause.”

Figgins said that his vision extends beyond his own business’s involvement. When considering why other businesses should join in supporting Praise in the Pines, he emphasized the importance of community responsibility, saying, “As a business owner, it is our responsibility to give back to the community we serve. It’s basically a tangible way of saying thank you to our customers.”

Added the press release, “His call to action serves as an inspiring challenge to other local businesses, encouraging them to contribute to a stronger, more connected North Woods. Under Craig’s leadership, Superior Business Systems stands as a beacon of excellence, renowned

for its integrity, innovation, and commitment to providing top-notch solutions to the Northwoods community. The team consistently goes above and beyond, building lasting relationships and making a meaningful impact on local businesses and residents alike. Craig’s encouragement for others to support initiatives like Praise in the Pines reflects his visionary approach to community building, paving the way for a brighter, more unified future.”